Jeff joined Atlantic Street Capital Advisors, LLC (“ASCA”) as a Senior Operating Advisor in January 2023. Jeff is focused on the technology platforms in the portfolio. Jeff has over 20 years of experience leading private equity backed technology companies, during which time he has led those companies through 3 successful exits and completed 18 acquisitions.

Prior to joining ASCA, Mr. Hiscox was the CEO of Uniguest, a portfolio company of Atlantic Street Capital, from December 2016 through December 2022. Jeff grew Uniguest from a US provider of hospitality kiosks to a global leader in digital engagement technology serving multiple end-markets including hospitality, senior living, education, corporate, stadiums, retail, and healthcare. Under Jeff’s leadership revenue grew greater than 3x, EBITDA grew over 5x, the team grew from 150 team members to 450 team members with a global base of operations and 16 global offices. Uniguest completed and integrated 12 acquisitions during those 6 years. Jeff serves as the Board Chairman for Uniguest.

Prior to Uniguest, Jeff was the President & CEO of Newmarket International a global leader in hospitality technology. Jeff was at Newmarket for 12 years, during which time revenue grew over 5x, and EBITDA grew over 10x. Jeff completed 6 acquisitions while CEO, and led the team through two exits, the last exit to Amadeus, a publicly traded global travel technology company out of Madrid, Spain. Newmarket was selected as one of the best large companies to work for in New Hampshire 5 years in a row under Jeff’s leadership.

Jeff has an Honours Bachelor of Commerce from Queen’s University in Kingston, Ontario, Canada.